The creators of:
BottleSox..TubeSox..SoxCaddy
Welcome to NicheLab!  We are the inventors
of truly unique, common sense products that work.

NicheLab's first two products were BottleSox and TubeSox.
They were first made to keep drinks cold in bike water bottles. 
And just as important the BottleSox flap kept the bottle valve
free from creek water bacteria and road gunk.  People that saw
how well they worked then asked us to make Sox to fit other needs
such as 12 oz. cans, then long neck beer bottles, then baby bottles, 
then the common 16.9 oz water bottles, then larger water bottles, 
then Gatorade bottles, then Nalgene bottles, then wine bottles.  We
have found many of these sizes also fit other things like Garmins,
cell phones (great for keeping sweat off them while you run), inhalers,
and just about anything else you can think of.   My personal favorite is
a  Reg/Short TubeSox, fold the top in and put a tea glass in it.  It makes
the cold glass easier to hold, doesn't leave condensation on tables and of
course keeps the tea colder much longer.  I keep a BottleSox in the fridge
with a cold bottle of water in it so I can just grab it and go.  In this Texas heat
you have to keep hydrating.  If you hydrate, you need BottleSox or TubeSox.
Other uses are hiking, backpacking, golfing, working out, driving
working, or any other "ing" you can thing of.  Plus, BottleSox keeps
the sand out of your beer at the beach. 

We have also now made a holder for our Sox, called SoxCaddy.  They come
in 5 sizes and will hold everything from a 12 oz  can to a 1.5 liter of wine or
soda.  They have a shoulder strap to carry the heavier containers.  You can
shorten the strap to have a wrist strap/lanyard for the smaller containers.
We are adding  them soon to our new website.
We have also added a new pink for the ladies.  Our soft pink was not what
they wanted, so we now have a vibrant pink called Power Pink.  It was a
full hit at the Hotter'N Hell Hundred Expo.  Coming to our website soon.
BottleSox is also great for baby bottles.  We made them using a thicker
5mm neoprene for cushioning if you are using a glass baby bottle.  So
even if the bottle has an extra hard fall and breaks, the broken glass will
be contained.  Five sizes fit all standard baby bottles.  They come in soft
pink and true blue.
As you can read, we have been stronger in inventing than marketing.  We
are going to fix that problem now.  We are hiring someone to create us a
new website and keep it up to date.  We hope to have this done by Nov. 2011.